Smoothie Market Grows 600% in 5 years
According to the latest reports:
Smoothie sales soar as health fix sought
LONDON (Reuters) - Young people eager for a quick health fix or hangover cure are fuelling sales of smoothies, with consumers drinking enough of the fruity drinks in 2006 to fill almost 14 Olympic-sized swimming pools.
Consumer research firm Mintel said on Thursday that smoothie sales jumped sixfold to 134 million pounds last year as consumers knocked back 34 million litres of smoothies -- up from just 6.3 million litres in 2001.
People aged between 15 and 34 are most likely to pick up a smoothie, perhaps to soothe a hangover or due to today's hectic lifestyle, Mintel said.
"Healthy eating, and in particular the 5-a-day fruit and vegetable campaign, has been the driving force behind continuing rates of exceptional growth," said Vivianne Ithekweazu, senior market analyst at Mintel.
Mintel forecasts sales volumes will almost treble by 2011 but prices are expected to fall as more smoothie makers enter the market.
Pure fruit smoothies make up the bulk of purchases but sales of smoothies containing ingredients such as ginseng and echinacea that claim to boost the immune system saw the biggest rise.
And of course Usmoothie is ideally placed to help you grow, just pop across to www.Usmoothie.com to see all the latest offers including the New Seasonal Berry Real Fruit Smoothie Mix
Smoothie sales soar as health fix sought
LONDON (Reuters) - Young people eager for a quick health fix or hangover cure are fuelling sales of smoothies, with consumers drinking enough of the fruity drinks in 2006 to fill almost 14 Olympic-sized swimming pools.
Consumer research firm Mintel said on Thursday that smoothie sales jumped sixfold to 134 million pounds last year as consumers knocked back 34 million litres of smoothies -- up from just 6.3 million litres in 2001.
People aged between 15 and 34 are most likely to pick up a smoothie, perhaps to soothe a hangover or due to today's hectic lifestyle, Mintel said.
"Healthy eating, and in particular the 5-a-day fruit and vegetable campaign, has been the driving force behind continuing rates of exceptional growth," said Vivianne Ithekweazu, senior market analyst at Mintel.
Mintel forecasts sales volumes will almost treble by 2011 but prices are expected to fall as more smoothie makers enter the market.
Pure fruit smoothies make up the bulk of purchases but sales of smoothies containing ingredients such as ginseng and echinacea that claim to boost the immune system saw the biggest rise.
And of course Usmoothie is ideally placed to help you grow, just pop across to www.Usmoothie.com to see all the latest offers including the New Seasonal Berry Real Fruit Smoothie Mix
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